Consumer satisfaction towards Suzuki liana in Karachi market

تاریخ : اگست ۲۰۱۷ - موجودہ

Introduction:- Pak Suzuki is one the largest automotive company working in Pakistan. It is originally founded in 1984. Pak Suzuki has a market share of 50% with the production capacity of 150K vehicles (History of Pak Suzuki, 2011). According to a report of 2014 Suzuki is the ninth largest automaker of the world. It has 45000+ employees all over the world. It has the largest volume of sale of motorbikes at third number of the world (Wikipedia, 2015). Suzuki Company has a great goodwill in the minds of the people. Suzuki Liana (Aerio) which means Life in New age introduced in Pakistan in 2001. Replacing Suzuki Baleno. Initially it is announced to have the price of 13, 00,000PKR. Its production was declined and stopped in 2007 all over the world. But in was continued till 2012 in Pakistan and various other developing countries. (Wikipedia, Suzuki Aerio, 2015). People of Pakistan are very much interested in peaceful drives to office and home especially. It is a great source of revenue to various automotive companies. There are many automobile competitors of Pak Suzuki such as Toyota Indus, Atlas Honda and FAW. Moreover now some international brands such as BMW, Porsche, Audi and Ford is setting up their production plants in Pakistan. Pak Suzuki has to keep an eye on producing comfortable and luxuries vehicles in affordable prices to get rid of the competitive threats. Consumer satisfaction is all about the fulfillment of needs and sometime wants. Everyone has a desire to have a good and quality vehicle for their families and themselves. In the past few decades we have seen major decline in the sales volume of Suzuki Liana (Aerio) in Pakistan. There are may be various reasons behind its downfall in the Pakistani market. However Suzuki Mehran Suzuki, Suzuki Cultus, Suzuki Alto and Suzuki Baleno were very much successful in the market.